This afternoon, we broke into groups of 50 to go through the slide show presentation. Each person was given a few slides to present, then the next person picked up where the previous had left off. For almost everyone, this was the first time they'd put climate change concepts into their own words. Coincidentally, the slides that I had to present during my turn were about Lonnie Thompson's ice cores -- I'm sure it was coincidence, but it felt a bit eerie! Anyway, this part of the training was really challenging for the scientist in me.
Most of the folks here don't have a background in science let alone climate science. So watching people who are brand new to these concepts trying to present them in a compelling, effective way was, well, painful. I had to sit on my hands to keep myself from jumping up and correcting people, had to hold my suggestions back until the designated feedback period. I spent much of this practice period in a panic -- how can we send these people out with very little science training to talk about global warming? What happens if they encounter science-savvy skeptics? Will they be seen as credible? Are they credible? Every person at this training has the passion and desire to communicate the truth about global warming to as many people as they can. But is that passion plus a weekend training session all one really needs? Who are the best people to communicate the science and the urgency that underly our current climate crisis?
This is a tough one for me to answer because I personally want to hear about global warming science from the scientists who are actually in the thick of the research. But that's me (well, and most of my friends who are scientists, too) and I know that people like me make up a small percentage of the population. It's clear, though, that scientists aren't the right people to be communicating this message: They are boring speakers, and it's not in their job descriptions. We need good communicators who understand the science well enough to get by and to answer questions.
In terms of the science within a given presentation, it's hard to judge what an audience can and can't absorb. Without a science background, it's hard to know when you can paint with a dramatic broad brush and when you actually need to be precise with your language. Fundamentally, however, a presenter has to have a command of the science that allows them to make these judgments soundly. The audience may not need to know the difference between infrared radiation and reflected light, but a presenter needs to in order to be credible. When you listen carefully to the words that Gore says during the presentation, everything he says is factually correct. It's oversimplified and spun in a very dramatic way and, at times, the presentation is slightly manipulative. So nothing he says is incorrect, but if his words were not so carefully chosen, the information could be very misleading. Which leads me to my next question: Does it matter?
This is a question that I imagine I'll be asking myself often as I practice and present this slide show. What is it that we're trying to communicate to people? Is it the scientific facts? Or is it the potential implications? The more I think about it, the more I think that it is the latter. My gut, and the glazed look my family gets when I talk about science, tells me that people don't want the nitty-gritty science, or the complicated graphs. In fact, those things might hinder them from getting the overall message. If we simplify -- while maintaining accuracy -- they will get more out of it. On the science and solutions sides, the exact numbers for CO2 concentrations are important. What matters more for the general public is that their beach houses could be underwater, that their allergies could get worse, and that their drinking water could become salty.
Science experts or not, one thing became very clear during this practice session: In terms of our presentation skills, we're all in the same boat and we all suck compared to Al Gore. But he's given the presentation 1200 times...
Links of the day:
Buildings are responsible for about half of all energy usage in the US.
Architecture 2030 aims to change that over the next 25 years.
Tip of the day:
See if you can buy your electricity from green sources. For example,
Maine Interfaith Power and Light has teamed up with energy brokers to provide 100% clean, renewable energy to Mainers. It's really only slightly more expensive than traditional sources of energy...and the extra money you spend translates directly to good karma points!